ABOUT STRIKE 1ST

At Strike 1st, we believe the best business advice comes from real-world experience. That's why we pride ourselves on being more than a service provider. We strive to be a trusted resource, advocate, and partner for the businesses we serve.

Founder James Joens brings nearly a decade of experience in building technology, life safety, sales, marketing, operations, and contractor-driven industries. His career has included opening new markets, building sales pipelines, supporting new territory growth, and helping companies turn opportunities into revenue across K–12 education, government, commercial facilities, financial institutions, and organizations connected to some of the nation’s most innovative companies, including SpaceX.

James has worked in project-based environments where deadlines, change orders, coordination, customer expectations, technician schedules, staffing demands, and profitability all matter. He has worked directly with customers, general contractors, facility teams, manufacturer partners, technicians, and subcontractors. That experience gives him a practical understanding of the contractor world and the pressure business owners face to keep work moving while still growing the company.

Before launching Strike 1st, James helped re-establish markets, build outbound sales systems, create lead generation campaigns, manage large customer relationships, and develop revenue opportunities in highly competitive industries. He has also led teams across sales, marketing, and operations, giving him a practical understanding of how businesses attract customers, manage people, execute daily work, and grow revenue.

Technology should make your business easier to run, not more complicated. At Strike 1st, we use practical tools, automation, AI, and business systems to help contractors capture more opportunities, follow up faster, communicate better, improve customer experience, strengthen their brand, and build systems that support long-term growth.

Jasmine Rico Joens brings extensive experience in communications, marketing, business development, public relations, and media. Her background includes work as a television news anchor, city communications director, advertising agency director, creative director, and business development professional. Jasmine helps businesses strengthen their message, improve their reputation, connect with customers, and communicate their value more clearly.

Together, James and Jasmine combine contractor-side experience with practical business, marketing, communication, operations, and AI-driven solutions. Whether helping a company generate more leads, improve customer follow-up, streamline operations, strengthen its brand, or implement modern tools, the focus remains the same: helping contractors identify opportunities, eliminate obstacles, and move their businesses forward.

At Strike 1st, we do not believe in one-size-fits-all solutions. We believe in understanding your business, finding the real bottlenecks, and building practical systems that help you grow.

Strike 1st. Win the job before the competition even gets a chance.